In the very near future, only the best software will survive.

Customers will no longer have to tolerate poor quality, poor performance, and frustrating service.

The software tools that truly solve problems and provide the greatest value will be the ones that persist.

Efforts

When we do something, we strive to do it to the best of our ability.

We try new things and own our mistakes. When we fail, we do it quickly, learn, integrate, and move forward. Continuous incremental-improvement over time.

We innovate by default and refuse to accept the “status quo”. We see things as they could / should be, not only what they currently are. We ask the hard questions that facilitate progress.

Orientation

We are kind, fair, and respectful of all life. We take care of people first.

We make the effort to do the right thing, always. If we are unsure of what to do, we ask for help. The highest aim requires a communal endeavor.

Output

We move fast, but quality always comes first. We create products that are simply useful: intuitive, beautiful, and delightfully provide value.